HBO
OOH campaign for HBO’s expanded movie offerings
∆ Concepting ∆ Art Direction ∆ OOH Design ∆ Illustration
DESIGN STRATEGY
How do you get social New Yorkers to have a night in?
By pulling design inspiration from the iconic MTA maps, we captured commuters’ attention and encouraged them to change their route, skip the nonsense, and head straight to their sofa.
