Amazon Small Business
Rebrand for the small business division of Amazon
The rebranding included: naming, tone, look and feel, custom photography, custom illustration,
full design system, and 150+ lovingly crafted assets by me and my team.
Design
Most users only think of Amazon as either a giant corporation or fast, cheap products. But it’s also a platform for thousands of small businesses to reach customers.
Through playful collages, a bright color palette, and custom photography and illustrations, we created a brand system that invites customers to explore everything these small businesses have to offer.
